In the world of network marketing, people often make the mistake of focusing on the product and compensation plan when marketing their business opportunity. This is a natural step since that is the direction most MLM sponsors provide to their new distributors. It is this advice that contributes to the high failure rate in the world of network marketing.
People do not buy into a network marketing company because the product is amazing or the compensation plan is the most powerful, they are buying into a dream. You are selling dreams in this business, you are selling solutions to peoples problems, you are selling YOU. Ultimately, you are the real product people are buying.
You are selling your ability and value to those seeking what you have: financial freedom, free time, less stress, no boss or no more deadlines. Whatever the case may be, anyone looking to start a business from home is looking for a way out of their current situation and they are looking for the person who can lead them in the right direction.
There are a number of people out there involved in the same business opportunity, with the same product and compensation plan. What are you going to do to set yourself apart from all of those other people? How are you going to separate yourself from the pack? You will have to do no more than educate yourself about internet marketing, put what you learn into practice and be yourself. So once you have found your opportunity, it comes down to you.
There is only one of YOU.
Try asking yourself the following questions:
What is it that makes me different from anyone else?
What is it about me that make me same as others?
It is within the answers to these questions that you will find your unique product. You as an individual will have certain qualities to offer others in a way that no one else can, but you are bound to share viewpoints and philosophies as others. It is within those similar viewpoints and philosophies that you will find your niche.
If you are not familiar with the term, a niche is simply a particular group of people that you are speaking to through you marketing.
One of my niches, for example, is like minded parents who want to get their kids out of daycare or want to supplement their single income. Maybe make life a bit easier and have more time to enjoy their family.
You see not only am I an internet and network marketer, I am a mom and a restaurant owner with my husband. He works about 70 hours a week and has no where near the amount of time we would like him to have with our little girl.
Another niche of mine is fellow network marketers who are not finding the success they know is out there and they are not finding real leadership from their sponsor. Finding niche is easy, communicating with them effectively is the real job of a network marketer.
To find more information about myself and my businesses you can visit http://greenmomhappymom.com and http://jessray.com
Article Source: http://EzineArticles.com/?expert=Jess_Ray
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